I’m Tracy

Staying creative has always been my goal in life. To me, being creative means that I am constantly thinking, trying, and learning. I am fascinated by the evolving ways in which organizations and consumers connect. Connection is a two-way street. Both parties have different perspectives and different needs. They each seek something and they both have something to give. They can learn from one another and make each other better. In an ever-changing world where traditional marketing is losing its effectiveness, digital storytelling gives brands an opportunity to enhance their value and develop lasting relationships with their audience. It excites me to develop and optimize telling content that brings brands and consumers together in the most intentional way.

I am a digital marketing strategist specializing in search engine optimization, content marketing, on-page SEO, off-page SEO, and digital PR. I have a solid understanding of lead generation marketing, conversion, and other online customer acquisition strategies. I am constantly looking to upgrade my skillset and grow as a professional. With my background in the hospitality industry, I am uniquely positioned and committed to continuously improving customer experience. This combination of skills allows me to drive innovative, customer-centric, and cost-effective strategies that produce business results. My goal is to generate value by creating the connections between people and products, consumers and companies.